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      Innovation Games for Agile Teams - Brian Watson in Detroit

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      May 29, 2019

      Wednesday   9:00 AM

      1 Washington Blvd
      Detroit, Michigan 48226

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      Innovation Games for Agile Teams - Brian Watson

      Do you work on projects where it seems like you’re missing the mark with your external customers? Do your internal stakeholders think you lack a true understanding of their needs?Both scenarios are common within Software Development. Regardless of which SDLC framework you’re operating in (“waterfall”, “agile”, something in-between), getting to the real needs of the customer is never easy. Accurately predicting what customers want, need, and will pay for is tough. Even if you ask them, they often can’t explain what they want. Innovation Games are a collection of collaboration frameworks that you can play online or in-person with your colleagues and customers. The goal is understanding the true needs of your customers and turning Idea into Action™. The games themselves, while fun, are more than just play. Each game leverages deep principles of cognitive psychology and organizational behavior to uncover data that is difficult to uncover using traditional requirement elicitation or market research techniques. As you come to understand the power of these principles, your use of the games will improve, and you’ll find yourself able to discover even richer data.In this workshop we will learn how to play 6-7 games in-person and on-line.Learning Objectives:• Discover what customers do/don’t like about your offerings• Uncover unspoken needs and breakthrough opportunities• Understand where your offerings fit into your customers’ operations• Clarify exactly how and when customers will use your product or service• Deliver the right new features, and make better strategy decisions• Increase empathy for the customers’ experience within your organization• Improve the effectiveness of the sales and service organizationsCourse Includes:• All materials to learn and play the games• Team Lite license for Conteneo Weave to play innovation games on-line• Certified Collaboration Architect (CCA) Certification: New CCA’s will receive their white belt. All current CCA’s will earn credits toward their next belt• PDU’s and CDU’s can be claimed for this course About the Presenter Brian Watson Agile Coach Brian is an Agile Coach/Trainer at Brain Train, LLC with more than 20 years of experience in software development and 14+ years practicing agile. Brian has supported enterprise clients across multiple industries including: government, insurance, utilities, consulting services, financial services and manufacturing. Previously Brian was a PMO and Director of Project Delivery for a regional consulting company and VP of Professional Services at VersionOne. He has spoken at a number of conferences including: Better Software West, Cincinnati Day of Agile, Path to Agility, Agile Day Atlanta, Keep Austin Agile and Central Ohio PMI Professional Development Day. Brian is a President of the Columbus Chapter of the IIBA. He has a Masters of Education from Purdue University. When not coaching, Brian enjoys golfing and drinking craft beer.

      Categories: Science

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